This is the most common question we receive while having a conversation with our target group.
So let us help you to understand the relevance of videos for your brand or company. We went through various studies and papers to collect the authentic metrics for you.
1. As per HubSpot, Video is a holistic business approach, meaning video content should be produced by all teams in a conversational, actionable, and measurable way.
2. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%.90% of customers also say videos help them make buying decisions.
3. Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service and 79% say a brand video has convinced them to buy a piece of software or app, according to research from Wyzowl.
4. 73% of marketing and sales leaders say that video marketing is one of the best ways to generate quality leads, according to InsideSales.
See you until next time!!!