Macguffin Frames
Jul 19, 20212 min
“Our brains are hard-wired to engage in storytelling, as a narrative arc compared to other forms. And video is a great way to tell a story and engage.”
(Vidyard’s VP of Marketing, Tyler Lessard)
As an application owner, did you ever tried to answer these two questions-
1. Do you need videos for your app?
2. Which content type brings you the maximum sales?
If till now, your answer is NO- we are making sure that after reading this blog , you will understand the demand of right content for your application.
It’s not a affair of one solution being right and the other wrong. But when you contemplate what type of content to create, video should be on the top of your list.
To be direct and original with the statistics, let us show you some major number facts.
· According to Demand Metric, in partnership with Vidyard, 83% of survey respondents said that video is increasing in importance.
· Learning and educational content alone drives over a billion views a day on YouTube.
· According to Wyzowl’s State of Video Marketing Survey 68% of people say they’d like to learn about a new product or service by watching a short video.
· Wyzowl’s research reveals that video is much more desirable than text-based articles (15%), infographics (4%) presentations (4%) ebooks, or manuals (3%) for learning information.
Let us have a look at all the mandatory videos that a Application Developer must have-
(Also check the attached links for better understanding, we have incorporated our previous work in it.)
Brand Videos
https://www.youtube.com/watch?v=SQR7wuxujSU
Animated Explainer videos
https://www.youtube.com/watch?v=NFnAzVhhiRE&list=PLI2_wGhg65VLmQGUDGnzeJCti22Xs00UY
Ad campaigns
https://www.youtube.com/watch?v=oL1lrbppysk
https://www.youtube.com/watch?v=I1NzjnnVGtQ
https://www.youtube.com/watch?v=gxTIB5z-PyU
https://www.youtube.com/watch?v=gudWOkGtw-g
https://www.youtube.com/watch?v=APw6V0m1SH8
Play store app preview
https://www.youtube.com/watch?v=vBA5t6YcnCY&t=12s
Demo Videos
https://www.youtube.com/watch?v=NFnAzVhhiRE&t=2s
Tutorial videos
https://www.youtube.com/watch?v=0oYercUiBWo
Client Testimonial Video
https://www.youtube.com/watch?v=-kaFgm2FHEs&t=7s
https://www.youtube.com/watch?v=v68KCXk8Idg&t=22s
Promotional videos
https://www.youtube.com/watch?v=XWp8dTmCa0s
https://www.youtube.com/watch?v=YLtFGWVWiGo
https://www.youtube.com/watch?v=EMbf5xNaeZ8
Corporate Films
https://www.youtube.com/watch?v=s4Rx2c9uOYk
Product videos
https://www.youtube.com/watch?v=0oYercUiBWo
Social Media
https://www.youtube.com/watch?v=oL1lrbppysk
https://www.youtube.com/watch?v=I1NzjnnVGtQ
https://www.youtube.com/watch?v=99pAHK86IBQ
Bumper ads
https://www.youtube.com/watch?v=5i__2Yd3Q84
https://www.youtube.com/watch?v=k4rl53nCfR4
B2B Videos
https://www.youtube.com/watch?v=P6HDBRvGoqo&t=129s
With all the facts we have mentioned above, It is a vigilant step to say that VIDEOS ARE THE FUTURE OF CONTENT. It is better to be an early riser than a laggard. It is gentle to understand the intensity of the content demand to generate maximum return and sales.
Hope you had a great reading!!
See you until next time.